These magnificent horses always know how to make people happy.Claiming that Budweiser is the best beer can lead to a lengthy debate.But one thing we can all agree on is that they have some of the most memorable advertisements.While their commercials have nothing to do with beer, their heartwarming stories can help the brand stick.
Budweiser’s Clydesdale team has been the brand’s most recognizable face since its inception in 1933.But how did they end up on the advertising team in the first place?Their story began with the repeal of Prohibition.
August A. Busch, Jr. and Adolphus Busch III presented their father, August A. Busch, Sr., with six Clydesdales to commemorate the repeal of the anti-liquor law that ushered in the moonshine era.
The brewery quickly recognized the horses’ marketing potential.They ordered another six-hitch trailer to showcase the brand.They paraded the horses all the way to the Empire State Building, where a crowd gathered to watch the spectacle. It was the first, but most certainly not the last, time they’d be used for advertising.
In the present day, the Clydesdales team is used in community events.They do various tricks with the wagon, frequently demonstrating their agility and maneuverability.
More than that, even the younger generation recognizes this team of horses.What is the source of their star power?
Who can ignore the majestic performance of these horses on television?Remember that commercial in which a rancher raised a Clydesdale until the team took it in?And their touching reunion in the middle of an intersection while Fleetwood Mac’s hit “Landslide” was playing?
What if a Clydesdale doesn’t make the cut and his dog best friend trains him in the Rocky Balboa style?Or how about that adorable story about a puppy who grew up with Clydesdales but couldn’t find his way home?It culminated in a hundred-mile journey and a magnificent charge against a wolf.But none of you will ever forget the one they introduced in 1987.
The commercial begins with a postcard greeting from Budweiser that reads, “Holiday Greetings from Budweiser.”Then there’s solemn but joyful caroling.
Children of the time can recall seeing this commercial while their parents were busy preparing a feast.We’re sure some of them can still sing the hymn.
The commercial then continues to show images related to the season.The world-famous Clydesdales were pictured transporting something other than beer: a Christmas tree.They then paraded through town, as they always do, to demonstrate how other people are feeling about the
They passed a couple in the snow carrying gifts.They depicted a bystander catching a glimpse of the parade through their snow-stained window.
The postcard-style advertisement has nothing to do with beer, but it has made the brand much more memorable.The catchy tune, combined with images of snow and the sound of sleigh bells, really got you in the Christmas spirit.One commenter said of the ad, “This will always remind me of Christmas in the late 80s at my grandparents’ house.”